Our Company Core Values
Do the right thing, even when it hurts.
Encourage individual ability and creativity.
Service clients above all else.
Walk the Talk.
Our Story
advantage80/20 is a niche database marketing company supporting clients to gain repeat business and referrals by staying in touch with their new and existing contacts in a way that gives value and builds relationships.
Our CEO
Craig Delahoy has been a specialist database business coach for over ten years now. He recognised a gap in his clients’ marketing strategies. They were spending time, money and effort gathering contacts but not staying connected in the most effective way. Either not staying in regular contact, or communicating the wrong message, promoting their products and services rather than giving value to build the relationship. Craig knew the 36 touch marketing concept was the answer so he started recommending his clients read up and implement it but despite it’s proven track record, they did not! So he decided to offer the service and do it for them, thus advantage80/20‘s 36 to Convert was born.
Our Service
36 to Convert is a strategic annual marketing plan consisting of a mix of touches (communications) to your contacts, such as email, hand-written cards, events and reconnect calls. The content gives value and reflects the business owner’s mission, vision and values and positions them as the go-to expert in their field. By staying in touch in this way you will be “Top of Mind” when they, or someone they know, requires your services.
Our Clients
We now have clients in the hundreds, on both sides of the Atlantic, from a variety of service industries, Real Estate, Business Coaching, Health and Wellness, Property Services such as Mortgages and Interior Design, to name a few! Many of our clients have been with us for several years and are happy to share their experiences with you.
If you would like an informal chat or more information about how we might be able to help you, please get in touch. kim@advantage8020.com