It’s a marketing concept which promotes staying in regular contact with your database to strengthen the relationship by giving value and in return, gaining business through referrals and repeat business.

Relationship, Content and Consistency are key. By consistently communicating, delivering value and resonating with your audience over the year through a variety of ways you will be “top of mind” when they hear of someone requiring your services. They will think of you and pass on the referral.

I would love to have a chat with you to discover how we can help you get more referrals using our tried and tested 36toConvert to keep in touch with your database.
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advantage80/20 is a marketing company supporting business owners to generate repeat business and referrals by staying in touch with their contacts on a regular basis.

We’ve got some great stories to tell of how we’ve helped people increase their profits by nurturing the people they’ve already met! By connecting with the right people, in the right way at the right time. Do you have a stack of business cards or names in a CRM but never get around to following up or keeping in touch? If so, maybe we can help because you are most likely sitting on a gold mine.

We currently have clients throughout the UK and USA in a variety of industries. Real Estate, Business Coaches, Inspirational Speakers, Health and Wellness, Environment, Interior Design.

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36 to Convert

36 to Convert is a concept which promotes relationship building with your existing database. By giving value, showing appreciation and keeping connected with them throughout the year you will be “top of mind” when they hear of someone requiring your product or service. They will think of you and happily pass on the referral.

So how can advantage80/20 help?

We give value by giving freely of our time, advice, presentations and classes to individuals and groups about why and how 36 to Convert works and how to create your own effective 36tC annual marketing campaign. Should you decide marketing is not your strength or best use of your time and want us to do it for you, we would be delighted to create and build your 36tC annual database marketing campaign.

To assist further, we can offer payment options too. Call me for an informal chat to see how best I can help.

I look forward to hearing from you!

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Testimonials

Not having to worry about monthly marketing emails has freed up a huge amount of time for me.

advantage80/20 have created and timetabled my entire annual 36 touch campaign. The feedback to my email blogs has been incredibly positive. The messages have been done in such a way that they appeal to a broad range of contacts, including friends, clients, buyers and developers.

Not having to worry about monthly marketing emails has freed up a huge amount of time for me. That said, the relationship I have with Kim and the team means that minor tweaks, additions or changes are always happily accommodated.

Often my listings are generated over time, and most of these come off the back of a touch email. Clients engage and enjoy finding out a little more about the people they work with.

I will continue to run these campaigns for the foreseeable future and expect the return to get better and better over time.

Charlie Knapp MARLA

Property Consultant

Keller Williams - Newbury

36 to Convert

2023-05-22T08:52:09+00:00

Charlie Knapp MARLA

Property Consultant

Keller Williams - Newbury

advantage80/20 have created and timetabled my entire annual 36 touch campaign. The feedback to my email blogs has been incredibly positive. The messages have been done in such a way that they appeal to a broad range of contacts, including friends, clients, buyers and developers. Not having to worry about monthly marketing emails has freed up a huge amount of time for me. That said, the relationship I have with Kim and the team means that minor tweaks, additions or changes are always happily accommodated. Often my listings are generated over time, and most of these come off the back of a touch email. Clients engage and enjoy finding out a little more about the people they work with. I will continue to run these campaigns for the foreseeable future and expect the return to get better and better over time.

https://www.advantage8020.com/testimonials/not-having-to-worry-about-monthly-marketing-emails-has-freed-up-a-huge-amount-of-time-for-me/

My weekly 121 sessions and our monthly group session have been a massive help to me

Having partnered with Keller Williams two years ago, I decided in January this year to employ the services of Craig Delahoy as my mentor and 121 coach. My weekly 121 sessions and our monthly group session have been a massive help to me, in focusing and running my business.

Craig, Kim and more recently Warren have helped me overcome the various hurdles of running my business. I can only say that I wish I had reached out to Craig a year earlier and I have no hesitation in recommending any new agent to do the same and not to make the same mistake as me...employ his services as soon as possible and get ahead of the game.

Nicholas Burger

Nicholas Burger Estates

36 to Convert

2021-08-12T08:29:55+00:00

Nicholas Burger

Nicholas Burger Estates

Having partnered with Keller Williams two years ago, I decided in January this year to employ the services of Craig Delahoy as my mentor and 121 coach. My weekly 121 sessions and our monthly group session have been a massive help to me, in focusing and running my business. Craig, Kim and more recently Warren have helped me overcome the various hurdles of running my business. I can only say that I wish I had reached out to Craig a year earlier and I have no hesitation in recommending any new agent to do the same and not to make the same mistake as me...employ his services as soon as possible and get ahead of the game.

https://www.advantage8020.com/testimonials/nick-burger/

My marketing is noticed and mentioned when I’m networking

I am really pleased with how my marketing is going now that I use advantage80/20. What I love the most is that I can be myself and share my passions and interests, to help and inspire others. I can have as much or as little creative input in my email campaigns as I like, with the knowledge that Kim will weave her magic through them to make them relevant and interesting to my contacts. Kim is always there to give me inspiration and her eye for detail is second to none. Her guidance and organisation of my 36 to Convert campaign has been invaluable. My marketing is noticed and mentioned quite often when I’m networking – so I am very confident it’s working to keep me in people’s minds.

Fiona Walmsley

The Time Choice Group & Equine Choices

36 to Convert

2020-10-16T15:15:29+00:00

Fiona Walmsley

The Time Choice Group & Equine Choices

I am really pleased with how my marketing is going now that I use advantage80/20. What I love the most is that I can be myself and share my passions and interests, to help and inspire others. I can have as much or as little creative input in my email campaigns as I like, with the knowledge that Kim will weave her magic through them to make them relevant and interesting to my contacts. Kim is always there to give me inspiration and her eye for detail is second to none. Her guidance and organisation of my 36 to Convert campaign has been invaluable. My marketing is noticed and mentioned quite often when I’m networking – so I am very confident it’s working to keep me in people’s minds.

https://www.advantage8020.com/testimonials/my-marketing-is-noticed-and-mentioned-when-im-networking/

Thank goodness for me I have advantage80/20 to take up the slack

When I started working with advantage80/20 my life was in a process of change as I moved professions from Finance to Estate Agency overnight. It was with considerable appreciation I welcomed the help of Craig and Kim to assist me in getting my estate agency business up and moving.

For instance, as you all know, just starting up you try and do too much yourself – big mistake. I knew that a good backing band is what was required so I was only too happy to have advantage80/20 team be my guide. They were well versed in what would be my best bet on maintaining my contacts and implementing an effective and economical good touch programme.

The great writing team of Stephen and Tatiana are switched on and insightful of what is the best way to portray your programme and soon and painlessly get you on the board.

Thank goodness for me I have advantage80/20 to take up the slack here and deliver 110% for me in such a valuable and integral part of my business start-up. Still early days but we are powering ahead.

Thank you guys – so very happy you are behind me.

Peter Hardman

Property Consultant

36 to Convert

2020-01-31T10:08:12+00:00

Peter Hardman

Property Consultant

When I started working with advantage80/20 my life was in a process of change as I moved professions from Finance to Estate Agency overnight. It was with considerable appreciation I welcomed the help of Craig and Kim to assist me in getting my estate agency business up and moving. For instance, as you all know, just starting up you try and do too much yourself – big mistake. I knew that a good backing band is what was required so I was only too happy to have advantage80/20 team be my guide. They were well versed in what would be my best bet on maintaining my contacts and implementing an effective and economical good touch programme. The great writing team of Stephen and Tatiana are switched on and insightful of what is the best way to portray your programme and soon and painlessly get you on the board. Thank goodness for me I have advantage80/20 to take up the slack here and deliver 110% for me in such a valuable and integral part of my business start-up. Still early days but we are powering ahead. Thank you guys – so very happy you are behind me.

https://www.advantage8020.com/testimonials/thank-goodness-for-me-i-have-advantage80-20-to-take-up-the-slack/

Stephen’s creative writing is unique, tactful and inspirational

Stephen’s creative writing is unique, tactful and inspirational. Tatiana is super efficient at arranging my schedule and making amendments and alterations where necessary. Kim & Craig are always on hand to provide advice, to make suggestions, and they are constantly looking to improve their service, with regular webinars and feedback sessions – this really helps set them apart.

Daniel Thomas

Director Daniel Thomas Property Services Ltd

36 to Convert

2020-01-10T13:47:10+00:00

Daniel Thomas

Director Daniel Thomas Property Services Ltd

Stephen’s creative writing is unique, tactful and inspirational. Tatiana is super efficient at arranging my schedule and making amendments and alterations where necessary. Kim & Craig are always on hand to provide advice, to make suggestions, and they are constantly looking to improve their service, with regular webinars and feedback sessions – this really helps set them apart.

https://www.advantage8020.com/testimonials/stephens-creative-writing-is-unique-tactful-and-inspirational/

Having a 36 to Convert campaign for the last year has been invaluable

Having a 36 to Convert campaign for the last year has been invaluable. The campaign has allowed me to relax knowing that my past and present contacts are being communicated with on an informative but friendly personable manner without copious effort, in fact any effort, from me once it was set up.

Stephen and Tatiana were fantastic at the setting up and writing stage - helping me organise my contacts and creating content that was far better than I ever could have put together. It saved me oodles of time trying to do it myself, time much better spent doing what I do best.

Kim has then been fab with keeping a close eye on things, suggesting updates as the year and campaign progressed. A real bonus is the monthly webinars where Craig has provided very informative and motivational advice about keeping in touch with contacts and generating referrals. I've feel I've had expert coaching on making calls and how to organise and host effective client events.

Cost vs. return it has been a no brainer!

Sophie Harker

36 to Convert

2020-01-10T13:44:15+00:00

Sophie Harker

Having a 36 to Convert campaign for the last year has been invaluable. The campaign has allowed me to relax knowing that my past and present contacts are being communicated with on an informative but friendly personable manner without copious effort, in fact any effort, from me once it was set up. Stephen and Tatiana were fantastic at the setting up and writing stage - helping me organise my contacts and creating content that was far better than I ever could have put together. It saved me oodles of time trying to do it myself, time much better spent doing what I do best. Kim has then been fab with keeping a close eye on things, suggesting updates as the year and campaign progressed. A real bonus is the monthly webinars where Craig has provided very informative and motivational advice about keeping in touch with contacts and generating referrals. I've feel I've had expert coaching on making calls and how to organise and host effective client events. Cost vs. return it has been a no brainer!

https://www.advantage8020.com/testimonials/having-a-36-to-convert-campaign-for-the-last-year-has-been-invaluable/

Stephen is extremely energetic and creative

I have enjoyed working with the advantage80/20 team over the course of the last year to help me create my marketing campaign. From the initial Discovery session with Stephen, it was really about creating content that was bespoke to my business and my messaging. Stephen is extremely energetic and creative and also a great listener which is key to developing messaging that is authentic to me and my business. By planning out the content for the year it also meant that I had a steady stream of relevant touches going out to my database which is critical. I highly recommend the advantage80/20 team and 36 to Convert programme.

Ugo Arinzeh

36 to Convert

2020-01-08T09:12:41+00:00

Ugo Arinzeh

I have enjoyed working with the advantage80/20 team over the course of the last year to help me create my marketing campaign. From the initial Discovery session with Stephen, it was really about creating content that was bespoke to my business and my messaging. Stephen is extremely energetic and creative and also a great listener which is key to developing messaging that is authentic to me and my business. By planning out the content for the year it also meant that I had a steady stream of relevant touches going out to my database which is critical. I highly recommend the advantage80/20 team and 36 to Convert programme.

https://www.advantage8020.com/testimonials/stephen-is-extremely-energetic-and-creative/

Couldn’t be more helpful

Kim and the advantage80/20 team couldn't be more helpful in guiding us through the first year of our 36 to Convert annual marketing campaign. They are continually adding value and providing more layers of service, such as the free monthly coaching webinars, in order for us to learn how to maximise the effect of our marketing content, which I have to say, when implemented really does achieve fantastic results.

Sarah Harvey

Alex Harvey Estate Agents

West Sussex

36 to Convert

2020-01-08T09:08:24+00:00

Sarah Harvey

Alex Harvey Estate Agents

West Sussex

Kim and the advantage80/20 team couldn't be more helpful in guiding us through the first year of our 36 to Convert annual marketing campaign. They are continually adding value and providing more layers of service, such as the free monthly coaching webinars, in order for us to learn how to maximise the effect of our marketing content, which I have to say, when implemented really does achieve fantastic results.

https://www.advantage8020.com/testimonials/could-not-be-more-helpful/

Meet The Team

Craig Delahoy

CEO

Craig’s career started out in estate agency in 1988 after studying business at college. His first job was as a sales negotiator for a big UK national company, a company that he went on to become a branch manager for Read more…

Kim Hills

Director of Operations and Marketing

Kim was born in South Lincolnshire and has made it her base for most of her life as being close to family and friends is of utmost importance. Her career has spanned several businesses Read more…

Joanna Penney

Head Creative Writer

Joanna previously worked in luxury retail recruitment, running her own business, managing teams and representing global brands.
After having three children, she finally decided… Read more…

Warren Clarke

Business and Performance Coach

Warren has been a manager and coach since the age of twenty. He achieves job satisfaction by helping others to “be the best that they can be” and truly fulfil their potential. He adores being busy and… Read more…

Lucy Kux Dingle

Creative Assistant

Lucy is our best kept secret. She’s our guru of all things creative. Her career started as the youngest ever South East residential sales administrator of a high-end… Read more…

Latest News

Our News

36 to Convert

So how can advantage80/20 help?

Testimonials

Not having to worry about monthly marketing emails has freed up a huge amount of time for me.

My weekly 121 sessions and our monthly group session have been a massive help to me

My marketing is noticed and mentioned when I’m networking

Thank goodness for me I have advantage80/20 to take up the slack

Stephen’s creative writing is unique, tactful and inspirational

Having a 36 to Convert campaign for the last year has been invaluable